Teresa Rogerson

Product Strategy Consulting

Sharp Focus Digital, LLC | Phoenix, AZ

April 2024 – Current

Provide strategic direction for product portfolio and business development, create optimal organizational framework for growth strategies and early-stage funding. Recruit and create high-performing product and agile teams, implement best practices for long term effectiveness across industries.

 

Product Strategy and Leadership

OEConnection, LLC | Certified Collision Repair Network, Cleveland, OH

April 2024 – August 2024

I joined OEC as a Product Leader to pull together a team of technical project managers created from multiple acquisitions, implement Product Management practices across the organization, create a strategy for the software and platforms and lead technology consolidation efforts in-process.  Shifted team focus to customer experience for automobile industry B2B platforms.

 

Accomplishments:

• Created quality twelve-month strategic roadmap for fractured organization with dispersed engineering teams

• Led consolidation project through finalization of UAT with internal team and customer acceptance after the 2-year-long project had failed multiple times

• Implemented best practices for value-based product development and business priority and elevated visibility into the business and customers resulting in C-Level roadmap understanding and acceptance

• Upskilled product team and engineering in SDLC practices to 100% eliminate customer downtime

• Set strategic organization for product team to streamline resource allocation, saving over $250,000 in remaining quarters

 

Director of Technical Product Management

Intel, Inc., Chandler, AZ

April 2022 – April 2024

Within Intel's Health, Education and Consumer vertical business unit division (formerly IoT Group), I accelerated the execution of Product Management practices and lead a team that contributes toward $1B+ revenue across 6 industry verticals within 1 year.

 

Accomplishments:

• Created product strategy and roadmap for unique computer vision AI technology, finding highest value product-market fit and establishing strong customer pipeline to include first production implementation

• Led growth strategy, customer engagement and value proposition validation

• Prioritized high-value B2B product deliveries to scale across vertical business partner engagements in Retail, Health, Lab & Life Science and Education to include 8 successful partner product deliveries in-market

• Set precedent for software Product Management best practices within Intel with ISV/SI partners, creating direct-to-partner resources via GitHub and Open-Source practices, eliminating barriers to adoption

• Focused department roadmaps based on priority criteria to balance strong stakeholder agendas and deliver commitments with 30% fewer resources

• Aligned Product Management and development to directly drive 4 of 6 highest priority initiatives for Intel 2023 HEC division

• Innovated within antiquated software governance to deliver:

  • AI model creation and training software for computer vision tool chain that encompasses activity recognition, object behavior, robotic navigation for priority uses cases in loss prevention, safety, clinical health observation

  • Launch of fundamentally optimized computer vision self-checkout with global retail partner, providing reference software PoC available for scale across Consumer industry

  • Delivery of updated Health implementations to support patient monitoring and other critical clinical use cases

  • Completion of AI model deployment at the edge tool set focused on Labs & Life Science and Manufacturing

  • Manage AI software roadmap aimed at making model creation and training a fraction of the effort and cost as well as accessible for non-technical audiences across industries

 

Vice President of Product Management

Moov Technologies, Tempe, AZ

August 2020 – April 2022

Executive leader at a hyper-growth startup from angel funding through post-Series-A funding. I was responsible for defining the Product vision, strategy, integrations, and user experience across Moov's platforms and digital products, which directly resulted in over 300% revenue growth YoY.

 

Accomplishments:

• Built Product organization from scratch independently, enabling 3X growth across Engineering organization

• Reduced onboarding for a team of brokers growing 3x in a complex global arbitrage industry in 6 months

• Created sales management KPI reporting and management tools to focus org on sales execution and inventory sourcing, reducing listing time for new inventory by ½.

• Innovated upon robust, flexible platform to address value-driven use cases and optimize UI and engagement

  • Creation of unique personalized customer experience portals for buyer and seller personas, resulting in 2x MAU

  • Feature development of logistics/settlements digital management tools for KPI and financials tracking

  • Implementation of sales opportunity matching for pipeline generation, increasing top-of-funnel opportunities by 1.5X

  • Creation of targeted sales messaging for time sensitive opportunities resulting in consistent open rates of >50%

  • Launched logistics management CRM with global packing, shipping, and tracking, increasing engagement by 75%

 

Product Management – Data and Machine Learning

Boeing, Inc. | Data Platforms and Analytics, Seattle, WA

June 2018 – July 2020

Defined product strategy and oversaw life cycle management for aggregated platform and data network focused on ethics, quality, and cultural metrics. Assessed user needs and defined products and service offerings for Data Science community across the organization. Recommended buy/build/partner strategies.

 

Accomplishments:

• Reduced community setup time by more than three weeks (an average reduction of 75%)

• Eliminated more than 200 person hours of monthly work with a new feature set for data measurement and ethics reporting

• Created solution for Business Intelligence and Data Science teams to facilitate collaboration, experimentation, and product creation with internal and external customers, setting division wide KPI measurements

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Senior Director of Product Management

Circa, LLC, Seattle, WA and Arlington, VA

June 2016 – September 2017

Led concept, design, creation and launch of Circa.com under Sinclair Media.  Senior leader of multidisciplinary product teams in the creation and launch of a focused web experience designed to engage and delight targeted demographic users, acquire new customers, and grow advertising revenue. Built dedicated front-end technical team, secured new service platform for content management system and online video service

 

Accomplishments:

• Grew unique monthly website visitors from 300K to 6M over a year with innovative social media marketing initiatives

• Boosted on-property advertising CPM by 400% through implementation of automated advertising operations and expansion of targeted advertising and personalization

• Launched next-generation web and native app product suite that resulted in increased user engagement, new CPM and sponsorship revenue opportunities, and optimized SEO and SEM to support forecasted doubling of MUVs and CPM

 

Director of Product Management

GoDaddy, Inc. | Customer Experience, Kirkland, WA

November 2015 – July 2016

Product Management leadership for returning customer experience and LTV generation focused on SMB and vSMB cohorts. Created insights regarding user behavior and analyzed metrics to identify strategic opportunities and create road maps to guide enhancement of product portfolio for online and mobile user base. Directed usability, iterative, and multi-variant tests to ensure product quality and intuitive interface. Increased annual upsells and renewals by 13% by redesigning and prioritizing returning customer experience.

 

Accomplishments:

• Pivoted existing customer feature set to enhance account management, enhance customer loyalty, and grow channel renewals by 13% YoY.

 

Senior Director of Product and Program Management

Isolation Network | Ingrooves Music, Encino, CA

January 2013 – October 2015

Managed product and project management. Created strategic product portfolio comprised of industry exclusive insights, analytics dashboard, client content distribution console, and platform services.

 

Accomplishments:

• Prioritized features and re-built digital music distribution platform and user front-end to save two critical client contracts and acquire two new clients

• Improved platform functionality for ingestion of music catalog and metadata for re-distribution at 2x speed turnaround

 

Director of Product Management and Business Analysis

Isolation Network | Ingrooves Music, Encino, CA

January 2013 – October 2015

Built and grew a dedicated team of business analysts and product managers focused on identifying projects and features vital to growing revenue and building customer loyalty. Conducted competitive analysis and evaluated user flows to create business case, requirements, wireframes, and forecast for re-platform initiative to optimize multiple systems. Launched new content submission/distribution product, customer analytics platforms, and front-end tools.

 

Accomplishments:

• Built a product management and business analysis team that deepened major client relationships to support 80% of division revenue.

• Grew e-book distribution toolset to sell services to three major publishers.

• Slashed response time for digital music clients from daily to live data updates with the design of an expanded feature set for sales and subscription analytics.

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Additional Experience:

Product Management, AT&T (Redmond, WA), Consultant, Revel, Inc (Seattle, WA), Senior Director, Internet Services, Amp'd Mobile (Los Angeles, CA), Lead Technical Project Manager, Edmunds.com (Los Angeles, CA), Program Manager, Sony Pictures Corp. (Culver City, CA), and Program Manager - Real Broadcast Network, RealNetworks, Inc. (Seattle, WA).

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